January 17, 2020 Atis

Most businesses venture into social media marketing with one goal in mind: Attracting new customers that will purchase their product or service.Unfortunately, it’s not that simple. It takes a lot of time and effort to build momentum with social media and that’s where a well planned online marketing strategy can be an invaluable tool. Here are the ‘Five Tips for Social Media Marketing Success’ that Brisbane Marketing and Creative Agency, Blackbird’s Bower shares with clients. 1. Create on online presence: We live in a digital world and consumers expect to find information about companies and their products or services online….

January 16, 2020 Atis

By this point in time, everyone knows that social media marketing is the very best way to quickly build brand, reach a specific target audience and to easily convert for the highest ROI. However, have you ever stopped to think about exactly what it is that a social media marketing specialist looks at in order to get the desired results? Just like any other type of business, there are tried and tested methods proven to be effective. Here are five social media marketing tips for guaranteed success in any marketing campaign. Quality vs. Quantity This is a two-fold issue both…

January 15, 2020 Atis

A Facebook group is more intimate than a business page, and attracts people that are genuinely interested in what your group is about. People can come and go, which is great – though it can lead to a lot of unwanted problems for the administrators. Today I’m going to give you some tips on how to better manage your Facebook group. #1: Choose a Descriptive Group Name Whether you have an open or closed group, choosing a descriptive group name will help people identify whether or not they really want to be part of your community. #2: Keep Your Description…

January 14, 2020 Atis

Improving Your Child’s Social Skills What are the rules you are supposed to follow in making a friend? What are you supposed to say, and what are you not supposed to say? What is a joke, and what is not? When are you supposed to talk, and when are you supposed to listen? When do you look at a person and when do you not? Should you tell what you know, and say what you are interested in, or should you keep it to yourself? Social skills are typically learned by children with little effort starting at a young age….

January 13, 2020 Atis

As a former newsman, with more than 30 years in the public relations business (almost 25 years at Burson-Marsteller) I have sat through many client media training sessions before, during and after my tenure at B-M, often finding them not up to the job. Too often the sessions focused on how to dress, how to sit, message points to work into answers (important, but easier done in a print interview than on TV). What were often missing were the tough questions that might be asked. Thus, on accounts that I managed, after the formal media training sessions, I would conduct…

January 12, 2020 Atis

Last updated on May 13, 2019 This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. *** LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding…

January 11, 2020 Atis

Susan GuneliusSusan Gunelius is President & CEO of KeySplash Creative, Inc. and Founder & Editor in Chief of an award-winning blog, WomenOnBusiness.com. She is a 25-year veteran of the marketing field and has authored 10 books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through…

January 10, 2020 Atis

Social media research is top of the marketing agenda, but it is not a one-sized fits all solution for every research problem. 2CV’s social media research specialists reveal what you need to know before you jump in. Vincent Nolan, founder of 2CV, says that clients need to be aware of ‘drinking from the fire hose’ in their bid to embrace all things social. ‘Social media isn’t a short-cut to insight and brands need to ensure they have the right people with the right experience guiding their research,’ he explains. There is a palpable excitement about the growing role of social…

January 9, 2020 Atis

As a digital marketing agency we are constantly getting asked about social media and how organisations can utilise it to promote their business. Is it a fad? Is it something we should get involved in? Exactly how do I use it? As always, the evolution of technology transforms the way we live our lives and in turn it has had an impact on how we communicate. In fact, 66% of online Americans are members of social networks. LinkedIn – increasing by 1 million new users every 10-12 days, at a rate of one profile per second Twitter – it’s estimated…

January 8, 2020 Atis

Welcome! Meredith collects data to deliver the best content, services, and personalized digital ads. We partner with third party advertisers, who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our sites and across the Internet. You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI’s website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the…

January 7, 2020 Atis

If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business. In fact, many small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there’s never been a better time to get started. 10 reasons social media marketing can help grow your business: 1. Social media helps get the word out and generates brand awareness First and foremost — social media does, in fact, help get the word out about…

January 6, 2020 Atis

Welp. Facebook dropped the bomb we all knew was coming, but were hoping would come much later. Facebook announced that they’d be heavily penalizing business pages that get little to no engagement and focusing on conversations between people – not people and pages – but people and people. This is not an issue for pages that have been focusing on engagement from the get-go, but those that were using the platform to broadcast need to switch their strategy or move elsewhere. Twitter may be a good place to look. Ja, I know everyone thought that Twitter was dead, but we’ve…